Published in the USA as Around the World in 20 days and in the UK as The Greatest Adventure (UK) the story has been translated into eight languages and became a best seller with the French publishers, Robert Laffont, and Germany's Malik-Piper Verlag ("Mit dem Wind um die Welt").
Bertrand Piccard is also sought-after as a speaker both by the public and big companies, which has led to his involvement in hundreds of seminars and conferences. Aware that his audience is not there to prepare a balloon trip, but rather to seek inspiration from his experiences for their private and professional lives, he uses his flights to illustrate his ideas on the psychology of life, human communication as well as on managing the stresses and crises of life.
For the two pilots and their sponsor, Breitling, the flight's impact on the media would only be useful if it could help them fulfil the promise they made on landing: to dedicate their achievement to the world's children and to combat the neglected sufferings of people across the planet. From this was born the Winds of Hope foundation which is currently involved in the struggle against noma, a horrifying disease that disfigures hundreds of thousands of children in the poorest regions of Asia, Africa and South America.